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GameStop Stock Soars as Roaring Kitty Returns to the Spotlight

The Return of Keith Gill Sparks a Resurgence in GameStop Shares Amidst Meme Stock Frenzy


In a stunning turn of events reminiscent of the meme stock craze at the start of the decade, GameStop, the American video game retailer, experienced a remarkable surge in its shares following the reemergence of Keith Gill, known as "Roaring Kitty" in social media circles. On Monday, May 14, 2024, GameStop's stock price soared by more than 70%, briefly touching a high of over $30, as Gill, the central figure in the meme stock phenomenon, made a notable return to the online platform X/Twitter after a three-year hiatus.


Keith Gill, a former financial analyst at MassMutual, became an online sensation in late 2020 for his enthusiastic promotion of GameStop. Through his posts on Reddit discussion boards and YouTube videos, Gill encouraged amateur retail investors to buy GameStop shares, leading to a significant rally in the company's stock price. This movement, which saw a group of retail investors financially adopting struggling companies like GameStop, AMC, Bed Bath & Beyond, and Blackberry, aimed to put a "short squeeze" on hedge funds that were betting against these companies' long-term success.

Keith Gill a.k.a Roaring Kitty

Gill's return to X/Twitter on May 13, 2024, with a simple image of a sketched man leaning forward in a chair, was enough to reignite the meme stock frenzy. This resurgence led to GameStop's stock price more than doubling in early trading, prompting several temporary volatility-related halts by the New York Stock Exchange.


The short squeeze strategy employed by Gill and other retail investors in 2021 resulted in hedge funds losing an estimated $5 billion. The short position in GameStop shares currently accounts for more than 24% of all its shares that are freely available to trade. This high level of short interest likely contributed to the renewed interest in GameStop following Gill's return to social media.


The meme stock phenomenon, which saw GameStop's stock price reach an all-time high of $120.75 in January 2021, adjusted for a subsequent 4-for-1 stock split in the summer of 2022, has once again captivated the attention of both the financial markets and the public. Despite the risks associated with short-selling strategies and the volatility of meme stocks, the return of Roaring Kitty has reignited a sense of excitement and speculation among retail investors.


As GameStop's stock continues to experience significant fluctuations, it remains to be seen whether this renewed interest will sustain or if it is merely a fleeting moment in the ever-evolving landscape of meme stocks and social media-driven investing trends.

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