Meta's Threads app, which was launched as a rival to X, has seen a significant drop in user engagement since its launch. According to a report by SimilarWeb, the number of daily active users on Threads fell from 49 million on July 7 to 23.6 million on July 14.
However, Meta CEO Mark Zuckerberg remains optimistic about the future of Threads, stating that the drop in users is "normal" and expressing confidence in the potential for improved retention rates as the company continues to add new features to the app.
Zuckerberg also highlighted that the retention rate on the app was better than what the executives had expected, but admitted it was "not perfect." He further stated that while many people might enjoy the experience offered by Threads, the Meta team needs to continually enhance this experience to ensure users continue to engage with the platform.
One of the main reasons for the drop in user engagement on Threads is likely due to the fact that the app is not as feature-rich as X. For example, Threads does not have the same level of support for hashtags, polls, or live video. Additionally, Threads is only available to users who have an Instagram account, which may limit its reach.
Despite these challenges, Meta is committed to improving Threads. The company has already announced plans to add more "retention-driving hooks" to the app, such as ensuring that Instagram users can see important Threads. Meta is also looking into ways to monetize Threads, once it reaches a critical mass of users.
It remains to be seen whether Threads will be able to overcome its early challenges and become a successful social media platform. However, Meta's commitment to the app and its plans to add new features suggest that the company is not giving up on Threads anytime soon.
Comparison of Threads and X
Threads and X are both social media platforms that allow users to share short messages with their followers. However, there are some key differences between the two platforms.
Threads is a more intimate platform than X. Messages on Threads are only shared with a user's close friends and family, while messages on X can be seen by anyone. This makes Threads a better platform for sharing personal thoughts and experiences.
Threads is also a more visually appealing platform than X. Messages on Threads can include photos, videos, and GIFs, while messages on X are limited to text. This makes Threads a better platform for sharing creative content.
In terms of features, Threads is less feature-rich than X. For example, Threads does not have the same level of support for hashtags, polls, or live video. However, Meta is planning to add more features to Threads in the future.